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Interview with iadvisor
Interview with iadvisor Rupert Sutton: Tips for Doing Business in the Middle East
New iadvisor Rupert Sutton, President of Exigo Marketing shares some tips with Singaporean companies on doing business in the Middle East.
What are some of the opportunities available for Singaporean businesses in the Middle East?
Despite headlines about the property and financial crunch in Dubai, the growth prospects for the Middle East remain strong not only because of the increasing importance of the region’s oil industry but also because like Singapore, cities like Dubai have become an important hub for regional business in markets like Saudi Arabia, Kuwait, Iran and also an entry point into Africa.
The consumer products and lifestyle industries in particular have continued to enjoy stable growth and with an ever increasing number of tourists there are opportunities for Singaporean food, beverage and lifestyle businesses.
Other industries where there are opportunities for Singaporean expertise are printing, publishing, media and the creative arts which although developing rapidly are continually looking for new innovations and expertise.
Market Research Techniques Workshop: The What, Why & How to Market Research
IE Singapore is pleased to present "Market Research Techniques: The What, Why & How to Market Research". This is a half-day workshop designed to equip businesses on a limited budget for market research, with essential skills to gain information on global market opportunities. This workshop is ideal for any business looking to develop or re-evaluate its internationalisation strategy.
The presentations and discussions will cover all key aspects of an analysis of market opportunities and will equip participants with:
- Guidelines for navigating and organising large amounts of technical information
- Analytical tools to extract the most value from market information
- Ready-to-use templates